Additional GOP Metrics for Hotel Managers

Jeffrey Scott Sussman is an experienced hotel GM. During his recent appointment as general manager of Hashoo Group in Dubai, Jeffrey Scott Sussman successfully raised the organization’s gross operating profit from 37 to 52 percent in less than two years.

In the hospitality industry, gross operating profit (GOP) is a key performance indicator (KPI) that represents a hotel’s profits after removing operating expenses, with a goal of demonstrating the hotel’s profitability while fully operational. While more useful than simple gross profit, hotel managers can derive even more information by reviewing gross operating profit per available room (GOPPAR) and adjusted gross operating profit (AGOP).

GOPPAR is arguably the most useful metric in terms of a hotel’s performance and overall revenue management. Through GOPPAR analysis, managers gain a clear picture of the hotel’s value on a day to day basis, or even hourly, as both a piece of real estate and functioning business. To view a hotel’s GOPPAR at any given time, the GOP must be divided by the number of available rooms.

Finally, AGOP analytics involve removing hotel base management fees, such as salaries, from the hotel’s GOP. By adjusting a hotel’s GOP, management can ascertain an even clearer picture of where profits can be optimized and expenses better managed.

Unusual Celebrity Rider List Requests

Jeffrey Scott Sussman worked for Hashoo Group in Dubai from June 2017 to May 2019. Prior to that, Jeffrey Scott Sussman also worked for New York’s Four Seasons and Osaka’s Ritz-Carlton among other distinguished hotels. When celebrities stay at a hotel, the GM is often responsible for fulfilling their requests, which are known as riders. Here are some unusual rider list requests that hotel managers around the world have had to accommodate:

1. Justin Bieber is known to request having 10 expensive sedan limousines and a jet plane on standby on his rider list.

2. Christina Aguilera often requests a police escort to the venue to ensure that traffic congestion does not delay her performances.

3. After she and Justin Bieber ended their relationship, Selena Gomez banished the name “Justin” from her life for a while. That also meant that the tour crew members and hotel employees named Justin had to adopt other names while working with her.

4. Rihanna’s rider list features curtains prominently. Window curtains have to be either black or blue, while white curtains have to cover all visible bricks and lockers.

5. When Justin Timberlake is in a hotel, he needs to have an entire floor to himself, as well as his own elevator. Additionally, all the doorknobs in the hotel and the venue have to be disinfected every two hours.

A Brief Introduction to GOPPAR for Hotels

An accomplished hotel general manager, Jeffrey Scott Sussman led a team of 650 employees in his role as the GM of Hashoo Group in Dubai. During his time in this position, Jeffrey Scott Sussman drove the hotel’s gross operating profits (GOP) from 37 percent up to 52 percent.

Gross operating profit (GOP) is one of the most important key performance indicators (KPI) in the hospitality industry. Instead of merely calculating total revenue, GOP examines operating expenses and measures these figures against the number of available rooms over a select period.

To calculate GOP, hotel managers subtract all gross revenue from the hotel’s operating expenses, leaving the hotel’s GOP. Dividing the GOP by the number of available rooms at the hotel determines the GOP

GOP can be compared to revenue per available room (RevPAR) metrics, though key differences between the two exist. RevPAR is a quick measurement of revenue, but this measurement does not account for any other aspect of a hotel’s operational health.

GOPPAR, by comparison, allows hotel leaders to understand the role of different revenue sources, such as hotel restaurants, while also considering the impact of all associated expenses.

Successful Hotel Leadership – The Ritz-Carlton President Herve Humler

An experienced professional in the hospitality industry, Jeffrey Scott Sussman served as the hotel general manager (GM) at Hashoo Group Dubai before joining Tanpopo Hospitality in New York City as a private hospitality consultant. Jeffrey Scott Sussman has been working as a hotel leader for the past three decades and has always been inspired by industry leaders, including Herve Humler, the chief operations officer and president of The Ritz-Carlton Hotel Company.

Formed in 1983, The Ritz-Carlton Hotel Company is a prominent establishment in the hospitality industry, with 97 hotels and resorts distributed in 30 countries and territories. Besides presiding The Ritz-Carlton, Herve Humler is also one of the founders of the company.

Mr. Humler presides more than 90 properties in the US and internationally and is responsible for guiding the company through a period of evolution and for accomplishing several awards and achievements that are part of the successful history of The Ritz-Carlton.

As a hands-on leader, he held senior management positions in several The Ritz-Carton hotels, such as in San Francisco, Boston, Hawaii, and more.

Top-Rated Rock-Climbing Facilities in New York City

An experienced hotel GM, Jeffrey Scott Sussman enjoys staying physically active in his free time through pursuits like rock climbing. As a resident of New York City, Jeffrey Scott Sussman has access to several top-rated climbing facilities, including:

1. Manhattan Plaza Health Club – The Climbing Gym at this Hell’s Kitchen club opened in 1992, making it the oldest commercial climbing wall in the city. Today, it remains a favorite spot among members of the New York City climbing community, offering activities for climbers of all levels across its 5,000 square feet of space.

2. Steep Rock Bouldering – A no-ropes, bouldering-only facility, Steep Rock maintains two Manhattan locations, in Harlem and on the Upper East Side. Despite being on the small side, the gyms are a great option for climbers interested in getting a good workout while improving their bouldering skills.

3. Central Rock Gym Manhattan – Opened in 2018, this Midtown West facility holds the distinction as Manhattan’s largest indoor climbing gym. While mainly designed for bouldering, it also offers activities for rope climbers, including climbs as high as 40 feet.

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